Advertising & Marketing Services

The internet world is competitive, constantly shifting and very complex. eBrand Interactive was born into this world. We know the lay of the land. As online marketing evolves, we're able to quickly respond to changes in its tempo and rhythm. We know its history and understand its emerging opportunities. We possess the knowledge and skill to lead you down a path to online success. In fact, we've doubled and sometimes tripled revenue for a number of our clients.

If your current agency hasn't told you that they've been able to do this for clients, then they haven't been empowered to think big by their past successes, and that means you'll probably have to settle for less.

From developing marketing strategies to the creation, implementation and management of profitable ongoing projects, eBrand Interactive offers advertising and marketing services customized to fit your unique requirements.

Described here are just a few of the many solutions at our disposal -

 

Media Campaigns

Have you ever wondered where you should run your ads next? Marketing on the internet is a lot like playing darts in a dark room. It can be a high-risk game. There are four reasons why companies across the internet rely on eBrand Interactive rather than working with publishers directly -

1.	We do a large volume of business from a single point of purchase and this gives us a powerful negotiation position as your advocates.
2.	eBrand Interactive has a roster of clients across many fields which enables us to make industry-specific recommendations based on experience.
3.	The publisher often pushes the services it offers even if they may not be the best fit for you. It's their job. In other words, they're true believers and we're agnostics. eBrand Interactive objectively evaluates which services will get your desired results because we win when you win.
4.	eBrand Interactive can best explain the pros and cons of various options before you make a commitment. Carefully cultivated relationships with over 50 Tier 1 publishers including MSN, Yahoo! and AOL has given us experience working within the culture of these companies and an understanding of their strengths and their weaknesses, including their audience demographics and psychographics. We’ve worked with the same people at these publishers for years. In addition, eBrand Interactive has many inventory deals running concurrently and is in continual communication with its partners. We have their attention every day.

Search Engine Marketing

Our favorite Uncle spent years as a traveling salesman. Back then, he used to venture from town to town selling products that were introduced to the market via commercials and newspaper ads. He knew it was critical that he maintain his car. He couldn't afford to break down on the side of the road while a competitor sailed by in a convertible Cadillac secure in the knowledge that he would get to the prospect first.

Times have changed. Have they ever. But some principles remain the same.

Today, search ads are your traveling sales ambassadors and the engines that carry those ads should be regularly and professionally tuned. The cost of inefficient or second rate SEM efforts will result in the loss of revenue and market share as well as the failure to maximize profits through the best advertising medium on the web. Our next generation, enterprise level technology, managed by experts, will ensure that your search engine marketing gets your ad, written the right way, to the right prospect in the most cost effective way possible. Our goal is to drive down your ad spend while dramatically increasing revenue. This way, you won't have to worry about your competitors driving by in convertibles while you wait by the side of the road.

Metaphorically speaking, of course.

 

E-mail Direct Marketing

Just to be clear, we only market Can-Spam compliant e-mail.

Opt-in e-mail marketing allows your company the advantage of distributing e-mail advertisements to groups of users who have requested information about services that your company provides. This cost-effective, yet powerful marketing tool allows you to develop brand awareness, leverage customer loyalty and educate new audiences about your company's area of expertise. eBrand Interactive will work with you to design custom e-mail campaigns, and we will launch and manage those campaigns so that you see the greatest possible return.

We know which lists will produce your desired results and we know how to place an e-mail campaign on a particular budget so that the yield hits your desired return on ad spend.

With over 50 million opt-in users available, we can deliver your e-mail to a wide variety of preferences, aspirations, habits and purchase histories. We've successfully launched and managed hundreds of e-mail campaigns, from small mail- outs for niche products to broadcasts in the tens of millions.

 

E-mail List Management

It takes more than automation for great results; it takes a team that has analyzed and tested products that have the greatest interest to a specific consumer. eRev is a process we developed to target carefully selected third party offers for your lists and to generate profits which can then be used to attract new customers who will represent a lifetime value. The eRev cycle is designed to keep your company lists fresh and alive for ongoing profit generation through effective list management.

 

CRM Campaigns

While we think it is important to continually expand market share and to reach new audiences, we also think that it would be wrong to forget the customers who brought you the dance. CRM is a tango and you better not be caught flat-footed. eBrand Interactive uses technology that allows us to segment your existing customer database so that we can deliver e-mail that is relevant to their desires while meeting your goals. Just as it is true that your best chance at a date is with the person who's had a great date with you, your best prospect is the customer who's already had a positive experience with your company.

 

Hispanic Marketing

Multiculturalism is redefining what it means to be American today. New definitions of the U.S. consumer represent new dilemmas for marketers trying to reach those whose tastes, customs and language may differ from what is commonly known as the "general market". In particular, the growing online buying power of the Hispanic populace is both lucrative and underserved.

However, the biggest mistake that a company can make is to view the U.S. Hispanic market as homogeneous. Acculturation levels, language preferences and country of origin make for unique sub-groups within the segment. eBrand Interactive has successfully crafted, launched and managed culturally relevant campaigns sensitive to these differences.

Let eBrand Interactive introduce your brand and company offerings to this important demographic. We bring language to life in a variety of media. Our project development processes ensure that your positive message speaks
volumes about your company, leaving your targeted audience with no choice but to become fluent in your language because, under our direction, you will be fluent in theirs.

 

Creative Design

We study how images, motion and colors interact with the senses and the mind. In that relationship are the causative agents that convince consumers to commit. We're big fans of great creative design as a way to give information or promote products. From simple, declarative banners that demand an action to sophisticated rich media designs that offer an enhanced, interactive experience - we have the skills to help you pay your bills.

 

Copy Writing

Even the most beautiful creative is barren if it lacks compelling copy. We artfully meld your message with relevant and evocative images that support your marketing objectives and prompt people to visit your site so that you have the opportunity to convert them into buyers.

Thoughtfully crafted copy can instruct and inspire; it can reinforce relationships and create new opportunities while conveying your company's mission and vision. The copy we write is customized to complement, support and enhance your visual ventures.

 

The Logo Shop

Logos are often what people recognize first. The internet is like a super highway and your logo had better speak your truth clearly. Most of us suffer from "cultural ADD" because we're inundated by too much information. A good logo cuts through the noise and chaos to convey the essence of your company, its philosophy, goals and promise in a single glance. A solid logo states your mission to markets around the world. The Logo Shop will uncover and discover that essence and create a memorable and easily identifiable logo that speaks a thousand words.

Companies have come to rely on our Logo Shop for their logo designs.

 

Website Design

The germination of successful website design begins with careful consultation. We use our eGrowth process to better understand what makes your customers tick, click and stick so that your online presence will blossom. Our design flow includes assessment of your business goals, your products or services, your demographics and your passion, all of which will ultimately result in a creative treatment and content that leverages your company's strengths. We bring form and function together to create an online store—an environment, if you will— that is positive, easy to navigate, pleasant to be in and conducive to frequent and extended visits which will keep your business green and growing.