eBrand Interactive is contracted to deliver Moms interested in daily deals on eco-friendly and organic baby products!
Los Angeles, CA–(eBizine)–4/09/2012-10:00 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has been contracted to help grow the EcoBabyBuys.com business with CAN-SPAM compliant email to the 150,000,000 people it has permission to market to.
“We manage email lists for a number of well known brands with high volume sites. As a result our lists are continuously scrubbed and refreshed. We’re one of the few companies capable of delivering tens of thousands of targeted and high quality new members month after month. We take private labeled offers from leading companies and send them to people who have opted-in to receive offers from 3rd parties”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski continued with; “EcoBabyBuys.com retained the eBrand Media Group to email its offer to the lists we control for the purpose of finding Moms who are looking eco-friendly diapers, clothes and food for their babies. My email team will launch the campaign slowly so that we can analyze performance with no risk to EcoBabyBuys.com.
He concluded with; “Even though we’re paid on per member basis; the goal, as always, is to ensure that our traffic is meets or beats advertiser mandates. As a full service agency with over 6 years of success in online marketing we’ll work with EcoBabyBuys.com to optimize their site for maximum conversion rates as part of the partnershipship process. We know what makes consumers tick, click and stick.
SpiritNow, a leading spiritual destination website, retains eBrand Interactive to deliver people genuinely interested in its unique value proposition.
Los Angeles, CA–(eBizine)–2/29/2012-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has been retained to deliver new members through CAN-SPAM compliant email.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our email channel. We take private labeled offers from leading companies and send them to people who have opted-in to receive 3rd party offers”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “SpiritNow retained eBrand to email its offer to the lists we manage. As is always the case, my email team will launch the campaign slowly and intelligently. The process will undoubtedly require optimization. I’ve launched hundreds of campaigns, across multiple platforms, and I have never seen it hit out of the park on the first swing. Every marketing campaign benefits from refinement and that’s one of the many areas where we excel to the benefit of our clients.” more »
Gemvara, Rent the Runway and Bonobos retained eBrand Interactive to deliver people genuinely interested in their unique value propositions for the holiday season.
Los Angeles, CA–(eBizine)–1/03/2012-8:45 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, directed thousands of visitors to the Gemvara, Bonobos, and Rent the Runway websites during the holiday season through CAN-SPAM compliant email on a CPC (cost-per-click), CPM (cost-per-thousand), and CPL (cost-per-lead) basis. The agency met all established benchmarks while doing so.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski went on to say; “Gemvara, Bonobos, and Rent the Runway retained eBrand to email their offers for the critical holiday season to the lists we manage. My email team started mailing slowly so that we could analyze performance with minimal risk to these companies. The goal as always is to ensure that our traffic is meeting or beating advertiser mandates. In this case hitting the established CPA (cost-per-acquisition) or lowering it. Once our analysis was done on the initial test, we were had the clarity and statistical confidence to scale while adhering to mandates. As a result we now have an ongoing relationship with each of these companies”.
Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to.
Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.
“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”.
Bobwards.com retains eBrand Interactive to boost revenue through better search engine marketing management
Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Bobwards.com.
“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.
“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.”
Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.” more »
