Latino Marketing Success Story
Unamorespecial.com is a dating site for Hispanics. It offers industry leading features that make dating easier, safer and more user-friendly.
|a.||Prompt “free membership” leads from the Hispanic market.|
|b.||Hit low cost-per-lead.|
|c.||Enlarge “profile” database.|
|d.||Advance market reach.|
|e.||Boost brand awareness.|
eBrand Interactive worked directly with upper management at MSN Latino to initiate a privileged inventory opportunity for the Unamorespecial.com offer. eBrand Interactive customized a potent advertising solution that precipitated substantial revenue gains for both MSN Latino and Unamorespecial.
Course of Action:
|a.||Thoroughly research the Hispanic market to determine motivational
messages that are compelling.
|b.||Create effective banners that convey an appealing dating message
to Hispanics of all nationalities while generating ample click-through
|c.||Use a number of creative approaches including advertorial banners,
flash banners and rich media.
|d.||Optimize the site for easier navigation and a more intuitive flow
from “free trial” sign up to setting up a dating “profile”.
In short, make the site an effective life-management tool for people
looking for love.
|e.||Use the services of Hispanic partners to evaluate
the banners and website for visual appeal and effectiveness of copy
|f.||Develop different e-mail creative approaches for MSN
Hotmail that will raise open rates and click-through rates.
|g.||Successfully launch and manage creative in 33 placements
while simultaneously launching and managing multiple e-mail drops
to MSN Latino Hotmail subscribers.
|a.||Lowered targeted cost per lead.|
|b.||Stimulated an immense volume of leads daily.|
|c.||Escalated “free trial” to “membership” conversion
|d.||Enhanced brand awareness.|
|e.||Expanded market share.|
|f.||Unamorespecial.com was acquired as a result of the work we did and the revenue we helped to generate.|