Sample Success Stories
Hollywood Gadgets has long been an “offline” direct marketing company that specializes in bringing unique products to market that cannot be found anywhere else in the world. Hollywood Gadgets contacted eBrand Interactive based on the extremely positive word of mouth generated by our work. We were asked to introduce Hollywood Gadgets to the online world and to market one large margin product in particular.
Key Challenges:
| a. | Bring a company lacking in online experience onto the web. |
| b. | Develop an online identity for the company. |
| c. | Make the site a positive shopping experience. |
| d. | Mobilize quality traffic that will convert into revenue. |
| e. | Market unique product in a competitive category via e-mail. |
Solution:
eBrand Interactive focused the power of its resources to create an online identity for Hollywood Gadgets while heightening awareness of the client’s brand. We used our relationships across the internet to drive a tremendous volume of supremely targeted traffic to the client’s website. Conversion rates were well above industry standards.
Course of Action:
| a. | Study company, vendors, products and all collateral material. |
| b. | Extensive consultation with client so that the client’s vision is clearly seen and understood. |
| c. | Educate client beginning with basic Internet Advertising 101. |
| d. | Study competition. |
| e. | Insert crisp and new product pictures into the site. |
| f. | Write new content for the site. |
| g. | Simplify and make shopping “flow” of the site more intuitive. |
| h. | Make the navigation of the site more logical. |
| i. | Create a positive environment for the shopper. |
| j. | Actualize a memorable logo. |
| k. | Produce a new landing page for a special product. |
| l. | Build e-mail creative for special product. |
| m. | Design emotionally involving banners that excite shoppers to click through and learn more about unusual products. |
| n. | Use banners in conjunction with behavioral targeting and re-targeting solutions. |
| o. | Launch e-mail campaign into opt-in, Can-Spam compliant lists. |
| p. | Make all of the above perform harmoniously. |
Results:
| a. | Behavioral targeting and re-targeting campaigns found shoppers who, by past and current behavior within networks, indicated that they would be interested in client’s products. |
| b. | Banners achieved a click-through rate four times higher than industry standard. |
| c. | Delivered a huge volume of quality, targeted traffic that converted into sales. |
| d. | E-mail campaign generated an extremely high click-through rate that resulted in compelling revenue gains for the client. |
| e. | Optimized site applauded by customers past, existing and new for its ease of navigation and smooth shopping flow. |
| f. | Logo branded immediately with its powerful and memorable simplicity. |
| g. | All aspects of the launch worked in harmony to propel brand awareness, traffic and revenue. |
