Unamorespecial.com

Unamorespecial.com is a dating site for Hispanics. It offers industry leading features that make dating easier, safer and more user-friendly.

Key Challenges:

a.	Prompt "free membership" leads from the Hispanic market.
b.	Hit low cost-per-lead.
c.	Enlarge "profile" database.
d.	Advance market reach.
e.	Boost brand awareness.

Solution:

eBrand Interactive worked directly with upper management at MSN Latino to initiate a privileged inventory opportunity for the Unamorespecial.com offer. EBi customized a potent advertising solution that precipitated substantial revenue gains for both MSN Latino and Unamorespecial.

Course of Action:

a.	Thoroughly research the Hispanic market to determine motivational messages that are compelling.
b.	Create effective banners that convey an appealing dating message to Hispanics of all nationalities while generating ample click-through rates.
c.	Use a number of creative approaches including advertorial banners, flash banners and rich media.
d.	Optimize the site for easier navigation and a more intuitive flow from "free trial" sign up to setting up a dating "profile". In short, make the site an effective life-management tool for people looking for love.
e.	Use the services of Hispanic partners to evaluate the banners and website for visual appeal and effectiveness of copy and content.
f.	Develop different e-mail creative approaches for MSN Hotmail that will raise open rates and click-through rates.
g.	Successfully launch and manage creative in 33 placements while simultaneously launching and managing multiple e-mail drops to MSN Latino Hotmail subscribers.

Results: 

a.	Lowered targeted cost per lead.
b.	Stimulated an immense volume of leads daily.
c.	Escalated "free trial" to "membership" conversion rates.
d.	Enhanced brand awareness.
e.	Expanded market share.
f.	Accelerated database of profiles towards critical mass.