The Telechat Network

The Telechat Network is a network of dating sites which includes Telechat.com, Momsmeetdads.com and Teleromance. Telechat became the first dateline able to connect members on one system via internet websites or the telephone. It is the largest phone dating business in America. Telechat is a partner of Clear Channel.

Key Challenges:

a.	Push a substantial volume of "free membership" leads.
b.	Lower the cost per lead.
c.	Grow size of "profile" database.
d.	Maximize market share.
e.	Lift brand awareness.

Solution:

eBrand Interactive used the power of its experience and internal resources to help Telechat focus their brand message and to more effectively reach their target audiences.

Course of Action:

a.	Build an effective creative that conveys message and generates generous click-through rates.
b.	Optimize site for a cleaner look that is better suited to the targeted demographic.
c.	Successfully launch and manage a direct-response campaign on MSN over a two-week period.
d.	Identify best converting placements within MSN network and deliver banners based on psychographics and behavioral targeting.

Results: 

a.	Successfully identified best converting placements and bought inventory at preferential pricing.
b.	Lowered cost of a "free trial" acquisition.
c.	Enhanced the brand.
d.	Drove a tremendous number of leads.
e.	Increased "free trial" to "paid membership" conversion rates.
f.	Made meaningful gains in the competitive dating market.